Cyber Business Workshop: Talk Cyber Win Deals

Improve clarity in your messaging, sales strategy and marketing, and see your cyber business grow.

What do you actually do? Explaining your business to non-technical clients

This exclusive full-day workshop is to help improve your clarity around messaging, sales strategy and marketing.

Led by Jeff Barnes of Rare Air Sales, the workshop will cover;

'What Do We Do Exercise' - Breaking down the language and deliverables of each business, to understand not what they do, but how they can help

Target Demographic Analysis - Understanding your demographic isn't about the business analytics, but the people. Who are they and how do they buy

Competitor Analysis - Reviewing their industry, their competitors, what works and what doesn't and how they can stand out in a crowded market

Current Marketing Review - Reviewing current marketing strategies and messaging and showing the why and how they are being used and how to improve

Communication - Analysing current communication methods and how to get your message across to the right people in a way that they understand not only what you do, but why they need you

Sales Strategy Framework - Building out a personalised Sales Strategy for each business to include all facets, as well as an implementation process that can be embedded straight away

Sales Analysis and Data - how to track and improve their sales strategy to ensure they get the results they are looking for